Apexfarma provides a Turn Key solution to export pharmaceutical products to both private and tender markets. Our services include:


New market evaluation

  • Identification of opportunities to launch products or of therapeutic groups.
  • Marketing Plan generation, competitor assessment, positioning, price, sample policy, communication policy.
  • Assessment of economic environment ( reimbursement, population purchasing power, comparison with other markets ).

Registration and regulatory matters

  • Analysis of costs and requirements of the Registration Process.
  • Support in building and translating Registration files.
  • Tracking and acquisition of Registration approval.
  • Reimbursement negotiation with private or public insurance bodies.
  • Support in managing trade mark registration.

Clinical trials

  • Support in protocol definition.
  • Organization and tracking of local clinical trials.
  • Analysis and publication of results.

Pre-Marketing Support

  • Development and translation of promotional material adapted to the local market.
  • Development of the launch plan.


  • Training and management of the network of the Medical Representatives.
  • Coordination and tracking of launch activities.
  • Promotion to prescribers via sales calls, congresses and medical events.
  • Ongoing organization of medical events.

Distribution Support

  • Creation of centralized European stock (France and Switzerland).
  • Designation and tracking of local importers/distributors.
  • Definition and tracking of secure payment schemes.


  • Identification of local or international tenders.
  • Participation in tenders.
  • Tracking of tender awarding, ordering and payment programs.