Apexfarma provides a Turn Key solution to export pharmaceutical products to both private and tender markets. Our services include:
PRIVATE OR PHARMACY MARKET
New market evaluation
- Identification of opportunities to launch products or of therapeutic groups.
- Marketing Plan generation, competitor assessment, positioning, price, sample policy, communication policy.
- Assessment of economic environment ( reimbursement, population purchasing power, comparison with other markets ).
Registration and regulatory matters
- Analysis of costs and requirements of the Registration Process.
- Support in building and translating Registration files.
- Tracking and acquisition of Registration approval.
- Reimbursement negotiation with private or public insurance bodies.
- Support in managing trade mark registration.
Clinical trials
- Support in protocol definition.
- Organization and tracking of local clinical trials.
- Analysis and publication of results.
Pre-Marketing Support
- Development and translation of promotional material adapted to the local market.
- Development of the launch plan.
Marketing
- Training and management of the network of the Medical Representatives.
- Coordination and tracking of launch activities.
- Promotion to prescribers via sales calls, congresses and medical events.
- Ongoing organization of medical events.
Distribution Support
- Creation of centralized European stock (France and Switzerland).
- Designation and tracking of local importers/distributors.
- Definition and tracking of secure payment schemes.
TENDER MARKET
- Identification of local or international tenders.
- Participation in tenders.
- Tracking of tender awarding, ordering and payment programs.